May 10th, 2009 | 
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Desi ma pregatesc de mult timp, abia in weekend-ul acesta am apucat sa ascult “The Purple Cow – Transform Your Business by Being Remarkable” a lui Seth Godin. (Da, am ascultat cartea, fiind un audio book primit de la Adrian Soare. Merci Adi.)
Seth Godin este fara dubiu unul dintre cei mai mari marketeri si cartea este una remarcabila.
Morala cartii poate fi extrasa din titlu: Transform Your Business by Being Remarkable. Si intr-adevar, intr-o lume in care am ajuns imuni la reclame si la publictitatea traditionala, a fi remarcabil este ceea ce poate sa te diferentieze fata de competitie. E avantajul care poate sa te scoata din faliment si sa te duca in pozitia de lider.
E o carte care vorbeste despre importanta nisarii, despre importanta de a fi cel mai bun din segmentul tau si mai ales despre importanta diferentierii.
Va las cu cateva citate extrase din carte, care sper ca va vor convinge sa puneti mana pe ea si sa o cititi (sau sa o ascultati):
The new P of marketing – Purple Cow (the old P’s: Product, Price, Place (distribution), Promotion)
Stop advertising and start inovating.
Marketing is dead, long live marketing.
The purple cow isn’t cheep, but it works.
Being safe is risky.
If it was easy to become a rock star, everyone would do it.
Boring always leads to faliure. Boring is the most risky strategy.
The opposite of remarclabe is very good. (not bad / mediocre/ pourly done)
Are you making very good stuff? How fast can you stop?
‘Otaku’ – more than a hobby, less than an obsession.
Marketing with a marketer changes the product, not the add.
Find the market niche first, and then make the remarcable product. Not the other way around.
The slogan is now a script that guarantees thet the word of mouth is passed on proprely.
The marketing is the product and vice verssa.
Marketing is the art of inventing the product.
It’s not about the way you say it; it’s what you say.
Things that HAVE To work, rarley do any more.
Think small. (niche)
Conclusion:
1. Don’t be boring
2. Safe is riscky
3. Design rules now
4. Very good is bad!
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ia sa-l caut si eu pe Adi…
PS: vezi ca ai vreo 4 typo-uri/misspell-uri
Woups! My bad.
Asa se intampla cand scrii la oboseala..
Merci!
Eu mi-am comandat-o saptamana trecuta de pe net..uff n-am stiut ca e audio! E o placere maxima sa-l asculti pe Seth Godin!
Pacat ca ai descoperit putin prea tarziu site-ul meu. Desi mai bine mai tarziu decat niciodata
Puteam sa iti dau eu cartea. Poate data viitoare.
Si da, chiar e o placere sa il asculti pe Seth Godin.